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Sponsored Social Media

NYSBA Social Media channels are active with posts sharing timely news and information and showcasing upcoming events and event photos. Monthly, NYSBA will offer the opportunity for (1) company to post across our channels to share insightful resources for attorneys and information on products and services needed for the practice of law in New York. Posts will be made the 1st or 3rd week of the month. 

Sponsorship Inclusions

  • All copy developed and provided by Sponsor; subject to approval by NYSBA. All posts will be tagged with “Sponsored by” or “In Partnership with”.

  • Sponsor to provide a total of (4) posts, one per platform (Facebook, LinkedIn, Twitter, and Instagram), to be posted over the course of one week in the month.

  • No more than (2) of the (4) posts should be product-specific. The additional posts should be educational/informative in nature pointing to case studies, whitepapers, blogs, etc. hosted on your site.

  • Post-campaign data to include:

    • Likes

    • Comments

    • Shares

    • Link clicks

    • Interaction rate

    • Video views

    • Organic views

    • 30-second views

linked.png

Followers

25k+

twitter.png

Followers

19k+

facebook.png

Followers

12k+

insta.png

Followers

5k+

Sponsored Posts Appearing Across All (4) Social Media Platforms: $1,500

NYSBA Social Media Stats as of December 2021

Image and Video Sizes and Specs

LinkedIn

  • Image must be provided in two sizes: 552 x 228 pixels (preview), 1200 x 628 pixels (min), or 1200 x 1200 pixels (max)

  • Video duration and specs: 30-90 seconds, 5GB max file size
     

Facebook

  • Image must be provided in two sizes: 1200 x 628 pixels (preview) and 1200 x 1200 pixels (max)

  • Video duration and specs: 60 seconds, 4GB max file size
     

Twitter

  • Image must be provided in two sizes: 552 x 228 pixels (preview), 1200 x 628 pixels (min), or 1200 x 1200 pixels (max)

  • Video duration and specs: 30-90 seconds, 5GB max file size
     

Instagram

  • 2,200 characters

  • Story: 1080 x 1920 pixels (a 9:16 aspect ratio)

  • Feed image: 1080 x 1080 pixels 

  • Reel: under 60 seconds 1080 x 1920 pixels for a 9:16 aspect

  • IGtv Over 60 seconds 1080 x 1920 pixels for a 9:16 aspect videos must be vertical

The promotion of CLE Programming or any forms, books, pamphlets, etc. available for purchase from the NYBSA online store is prohibited in Sponsored Content posts.

Specifications

  • All materials are due the 15th of the previous month

  • Sponsor may include up to 2 hashtags (topic-based hashtags recommended to expand reach)

  • Sponsor should provide a LOGO in png or JPG format

  • Sponsor should include trackable URL

  • All posts should include one static image or video

  • Facebook: copy truncated at 400 characters

  • LinkedIn: copy truncated at 140 characters

  • Twitter: 280 characters

  • Instagram: 2,200 characters

  • Each post should be labeled with the week in which you want them to post

  • Posts will be added to NYSBA's master calendar and post on all platforms one time per week for a total of four dates in the month

Sales contact: Holly Klarman | holly.klarman@wearemci.com | 410-584-1960

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Materials contact: Emily Shawen | emily.shawen@wearemci.com | 410-584-1948

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